Hotel Learning Online

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How to Value a Hotel teaches how to perform a hotel valuation using Rushmore's Modern Hotel Valuation Methodology.  Designed for experienced appraisers looking to specialize in valuing hotels or new valuers starting their careers, this course provides all the knowledge and tools needed to evaluate hotel markets, forecast income and expense, and value all types of hotels.  For the final project, students value an actual hotel. 

You will be working with the latest version (6.0) of Steve's Hotel Market Analysis and Valuation Software- three powerful software models that have become the hotel industry standard for hotel valuations and investment analysis throughout the world.  By the end of the course, you will be able to perform your own hotel market analysis and valuation plus many other applications.

The course consists of video lectures, readings, hands-on software case studies, quizzes, and a final project valuing an actual hotel.  It should take about 20-35 hours to complete the 75 short lessons.  You can start at any time and proceed at your own pace during your free time.  

Steve Rushmore will be available via Zoom to answer your questions and provide support.  

Upon successfully completing the course and final project you will receive the Certified Hotel Appraiser (CHA) or a Certified Hotel Valuer (CHV) certification.  These certifications recognizing your hotel valuation skills will set you apart from other appraisers and consultants.

After more than 40 years of evaluating thousands of hotels throughout the world, I have learned there are three basic skills every hotelier needs to possess.

The First- is knowing how to perform a Hotel Market Analysis- How does your hotel compete with other properties in the market and how to measure the impact of new hotels entering the area?  It is also used for doing hotel feasibility studies.

The Second Skill is the ability to accurately Forecast Revenue and Expense- How to evaluate your hotel’s financial performance and budgeting for the future.

And lastly, you need to know how to measure the value of your hotel.  Every operational decision ultimately affects your property’s value.  My course details the procedures for valuing a hotel along with strategies to enhance its value.

If you want to learn these essential skills, I have boiled them down into a comprehensive 35-hour online course giving you everything needed to perform a hotel market analysis, forecast revenue and expense, and develop a hotel valuation. 

You will be working with the latest version of my Hotel Market Analysis and Valuation Software- three state-of-the-art models used by thousands of hotel owners, operators, lenders, and consultants all over the world.  The course includes your personal copy of this software package which will become a valuable component of your hotel analysis toolkit.

Most importantly, I will play a vital role during your learning process- through the wonders of Zoom- you can reach out to me with your questions and I will personally assist.  After completing the course, I will also be available to mentor your professional development.  Hopefully, this will be the start of a long-term friendship.

Lastly, upon successfully completing my course you can earn the prestigious certification- Certified Hotel Valuation Software Consultant (CHVSC) designation which further enhances your resume and sets you apart from other hotel industry professionals.

This course and software package also provides answers to a wide range of key hotel investment questions such as- How much is my hotel worth?  What can I do to maximize value?  What is the likely impact of new competition? How much value will a refurbishment add?  Is my market strong enough to support adding more hotel rooms?  What is the impact of my brand adding another hotel to the market?   

So why should you take this course? 

Quite Simply- If your role includes responsibility for generating an economic return for yourself, your investors, or clients- you need to take my course and use this software to assist with all your important business decisions.

My talk, entitled, "How to Succeed in Life Without Wasting Your Time," describes how I was able to create a global hospitality consulting organization by focusing my efforts towards a set of written goals.

As a mediocre student at the Cornell Hotel School who found himself on strict academic probation discovered the benefits of creating a "Life Plan" which eventually became HVS. 

A C-minus English student who overcame learning challenges to author six textbooks and more than 300 articles. 

A shy and quiet youngster who now lectures extensively at the world's leading hotel schools and professional organizations. 

This all shows how developing a set of goals to overcome your personal shortcomings can lead to success "without wasting your time".